Marketing tech is booming. According to chiefmartec.com, there are almost 7000 vendors playing in the mar-tech field in 2018. And the growth will not stop.
So the question that comes naturally is how on earth is this possible? The answer lies in the key macro and industry trends.
The content creation and consumption have increased significantly in the past years, driven by Social Media giants. According to Statista’s 2018 Digital Compass Study, 79% of US citizens, 75% of UK citizens and 73% of German citizens consume social media daily.
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